![]() The aesthetics of your email newsletters play a large role in attracting customers. Design: While many believe the most important part of email marketing is the written content, design is a major feature to consider.Once you’ve planned your email newsletter and built your recipient list, you can finally create your email, focusing on the following aspects: Rather, you should turn to platforms like social media or your company’s blog and provide a CTA for followers/readers to subscribe to your newsletter, and offer the option on your website for visitors as well. Coming off as intrusive will only cause people to unsubscribe. This should be achieved by offering an option for people to opt in as subscribers to your newsletter, rather than simply sending it to all your contacts. Build your recipient listĪfter your careful planning, it’s time to build your email list. While many believe the most important part of email marketing is the written content, design is a major feature to consider. ![]() Whether you choose to write one or all types of email newsletters, or find a different style that better suits your needs, your main focus should be adding value to your audience in some way. Define the type of content: What type of emails do you want to send your audience? There are four types of email newsletters you can choose from: letters from the editor (feature-style) curated content (with internal links to additional content or external links to other sites) blog-style content and hustle pieces (focused on different topics within your niche).It’s better to send fewer newsletters that offer valuable and engaging content rather than more newsletters that lack substance. However, what you don’t want to do is overwhelm yourself with sending so many newsletters that you sacrifice the quality of your content. If that doesn’t feel often enough, bump it up to twice a week or daily. At first, many businesses start with one newsletter a week or every few weeks even. Choose email frequency: How often do you want to send out email newsletters? The frequency you choose depends entirely on what you’re comfortable with, and it can change as you grow your business or adjust to writing newsletters.Whatever the reason, make sure your “why” is the reason behind every email newsletter you craft. For example, maybe you’re starting a newsletter to keep your audience up to date on events or announcements regarding your business or community or perhaps you’re looking to establish yourself as a thought leader in your industry, building your company’s credibility. Answer, “Why are we sending this newsletter?”: The “why” behind your newsletter is an essential piece of information you’ll want to clearly define before writing the email.For instance, if you’re new to email marketing, you might opt for a simple service that’s less expensive but if you’re an experienced email marketer, you might want a service that offers more features at a higher price. Be sure to consider different features like free templates, the ability to segment your contact list and schedule out emails, etc., as well as their complexity and cost. Pick an email service: Services like MailChimp and Benchmark help organize and streamline your processes.There are four main elements you’ll want to focus on during your planning process: Plan out your newsletterīefore you start shooting out emails to random contacts on your list, you’ll want to sit down and plan out your newsletter. Here are four main steps to take if you want to start sending newsletters to your audience. customers, clients, prospects, etc.) rather than just an individual, used as a marketing and communications tool to promote a company’s products and/or services. How to write a newsletter in 4 simple stepsĪ newsletter is an email sent to multiple recipients (e.g. If you’re considering email marketing for your business, here are some steps to start a newsletter. Newsletters in particular are a great way to stay in contact with your clients, prospects, employees or engaged users. ![]() Despite new tech advancements and social media platforms, email has remained one of the most personalized and effective forms of communication between businesses and their customers/clients. Getty Images/PoikeĮmail marketing is a tried-and-true marketing tactic for many businesses, and it’s one that will likely never go out of style. Email marketing is an effective way to promote your business, and starting a newsletter builds on those relationships with your clients.
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